Putting artificial intelligence (AI) to work within the fashion trade is nothing new really. And technology has frequently been pressed into service to improve retail experiences, with new innovations supporting brick-and-mortar outlets as they pursued higher profit margins. And all along, ecommerce platforms have improved their services with the help of digital tools. Prior to this, customers might have been able to order custom-fitted clothing from physical stores, 3D printed to their body sizes. In its first virtual show, the Shanghai Fashion Week tapped the potential of live-streaming, 5G technology, and the digital marketplace to bring the show to a larger audience than ever before.

Not only does this provide useful information to users in the moment, but it has also helped raise awareness and increase the adoption of Lexikon. Since launching the Lexikon Slack Bot, we've seen a sustained 25% increase in the number of Lexikon links shared on Slack per week. You just listened to a track by a new artist on your Discover Weekly and you're hooked. You want to hear more and learn about the artist. So, you go to the artist page on Spotify where you can check out the most popular tracks across different albums, read an artist bio, check out playlists where people tend to discover the artist, and explore similar artists.